Privacy Policy

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PRIVACY POLICY

Last updated: 2nd May, 2024

At Kay.Otek, safeguarding and valuing the privacy of your personal information is a top priority for us. In this privacy policy, we detail how we collect, utilize, share, and reveal your data. It is applicable to information gathered when you use our websites, iOS and android, communicate with us via social media, email, or whatsapp, or partake in our contests or gatherings. Additionally, it applies in situations where someone has referred you through our “refer a friend” feature or obtained an e-gift card for you (these features are to be added in the future). 

This includes information about:

  • What kind of personal data we gather?
  • The methods we use to gather your data. 
  • How we utilize your data?
  • Your choices regarding marketing, advertisements, and cookies.
  • Links to third-party websites.
  • How we share your data?
  • Your rights.
  • Any modifications made to this privacy notice. 

About Kay.Otek

We are an online clothes retail company that is well-known for selling a variety of fashion styles. Our License No. 4203970.01 from Sharjah Emirate. We ship to all of the Emirates within the UAE. 

“Company” , “Kay.Otek” , “we” , “us” and “our” refer to Kay.Otek Company acting as the manager of your personal data collected through www.kayotekstyles.com referred to as the “Site”. 

For data protection related questions, please contact us contact@kayotekstyles.com.

OUR COMMITMENT TO YOU

Your personal data is important to us, and we are committed to handling it with care and integrity. Our privacy notice outlines the types of personal data we collect from you and how it will be used. 

Rest assured that we will only use your personal data for the specific purposes listed below:

  • Process your order(s)
  • Process orders made on your behalf (e.g. e-gift card orders)
  • Contact you after you refer a friend
  • Keep you updated on the latest offers and trends, as well as your account and orders
  • Enhance your shopping experience
  • Personalize our marketing to match your interests
  • Improve our services
  • Fulfill our legal obligations
  • Customize and secure your account on our website and applications
  • Support, develop, troubleshoot, and debug our website and applications
  • Provide you with products, services, or information that you request from us.
  • We use various methods to ensure that our websites, applications, products and services, databases, and business are safe, secure, and working properly. This includes detecting security incidents, protecting against harmful activity, and prosecuting those responsible for it.
  • We debug our websites and applications to identify and fix errors that may affect their intended functionality.
  • We conduct internal tests, research, analysis, and development to improve our products and services, including our websites and applications.
  • We fulfill our obligations and enforce our rights under any contracts that you have agreed to with us, such as our terms of use or terms of sale.
  • We may use your information for other purposes that you have provided it for example reviews and feedback.

We shall utilize your personal details for any additional purposes that you may have specified during the information provision with your explicit consent.

HOW WE KEEP YOUR DATA SAFE AND SECURE

We have implemented appropriate organizational measures and safeguards to ensure the protection of your data against accidental loss, unauthorized access, use, alteration, or disclosure. Additionally, we have established a secure encrypted connection between your browser and our website whenever your personal data is involved.

In cases where third-party organizations are contracted to process your personal data on our behalf, we require that they also have security measures in place to safeguard your data and treat it in accordance with the law.

In the unlikely event of a personal data breach, we will fulfill our legal obligation to notify you and any applicable regulatory bodies promptly.

THE PERSONAL DATA WE COLLECT

The Personal data pertains to any information concerning an individual that can lead to their identification. Nonetheless, anonymized data, which entails the removal of identity and identifying information, is excluded. Although our website caters to a broad audience, we are committed to refraining from deliberately gathering data from individuals under 18 or selling any products to them. 

As such, individuals below 18 years old are prohibited from utilizing or submitting their data to the website. The subsequent categories of personal data are obtained:

  • Identity Data Comprises details such as first name, last name, date of birth, occupation, personal description.
  • Contact Data Encompasses information like email address, billing address, delivery address, location, country, telephone number, and social media ID (in case of logging in via social media).
  • Financial Data incorporates particulars such as payment card details and bank account. 
  • Transaction Data It includes specifics such as details of your purchases and order fulfillment (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax, etc.); payments to and from you and particulars of other products and services obtained from us; communication with you regarding your orders, and particulars of rewards and bonuses awarded.
  • Technical Data This category includes details related to the device(s) you use to access our services, your internet protocol (IP) address, login information, username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform.
  • Profile Data This category includes information regarding your purchases or orders, product and style interests, preferences, feedback, and survey responses.
  • Usage Data This category includes information on how and when you use our website or app, your movements around it, your search queries, website or app performance statistics, traffic, location, weblogs, other communication data, and details of any other Kay.Otek products and services used by you.
  • Marketing and Communications Data This category includes information related to your marketing preferences, communication preferences, and any third-party marketing you receive.

We collect, utilize, and disclose Aggregated Data, which includes statistical or demographic data, for any intended purpose. Such Aggregated Data may be generated from your personal data, but it is not regarded as personal data since it does not disclose your identity, either directly or indirectly. An instance of this is when we aggregate your Usage Data to compute the percentage of users who are accessing a specific feature of a website. Nevertheless, if we amalgamate or link Aggregated Data with your personal data in a way that it can reveal your identity, directly or indirectly, we consider the combined information as personal data. In such cases, we process this information in accordance with our privacy notice.

HOW WE COLLECT YOUR DATA

There are several ways in which we may collect personal information about you:

Direct interactions: 

You can provide us with your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data through various means of direct communication. This can be achieved by completing forms, providing information online, or corresponding with us via post, phone, email, telephone, or other channels. 

Such personal data may be provided in the following instances:

  • Setting up an account or purchasing products through our website;
  • Subscribing to discussion boards, social media sites, or creating wish lists;
  • Participating in a competition;
  • Completing a voluntary market research survey;
  • Reaching out to us to make an enquiry or report a problem (via phone, email, social media, or messaging service); or
  • Utilizing the “refer a friend” feature on our website.

Automated technologies or interactions:

While your interaction with our website, we have the ability to automatically gather various kinds of data (all of which have been described previously). This includes Technical Data concerning your equipment, Usage Data regarding your browsing behavior and patterns, as well as Contact Data for tasks that were not completed through our website, such as abandoned baskets or incomplete orders. Our collection of this information is facilitated through the use of cookies, server logs, and comparable technologies. 

Third parties: 

We may obtain personal information pertaining to you from a variety of third-party sources, which include:

  • Details related to your identity and contact information from an individual who has purchased an e-gift card for you or has used the “refer a friend” feature on our website;
  • Technical information from third-party entities, including analytics providers like Google. Additional details regarding this can be found in the section titled “Marketing preferences, adverts and cookies”;
  • Technical information from affiliate networks through which you have accessed our website;
  • Personal information, including identity and contact data, from third-party organizations, associations, and groups (including law enforcement agencies) that share data for the purpose of fraud prevention, detection, and credit risk reduction; and
  • Data related to your contact, financial, and transaction details from technical, payment, and delivery service providers.

MARKETING – YOUR PREFERENCES

We have right to transmit marketing communications and promotional offers to you under the following circumstances:

  • If you have opened an account with us, made a purchase from us, or registered for a promotion or event, and have not elected to opt out of receiving such marketing (which will be available in the future).
  • If you have provided us with your information in the context of a competition, and have granted us consent to transmit marketing material to you as per your stated preferences, as outlined below.

We reserve the right to utilize your Identity, Contact, Technical, Transactional, Usage, Profile Data, and Marketing and Communications Data to develop an understanding of your preferences and interests. This will enable us to provide you with information regarding products and offers that may be interesting to you.

  • We will seek your input with respect to receiving promotional communications through various channels such as email, post, SMS, and others.
  • On occasion, we may enclose promotional material from third-party companies advertising goods, services, or offers that may pique your interest with your order.
  • Regarding third-party promotional communications, we will obtain your explicit consent before sharing your personal data with any third party for marketing purposes.

You will always have complete authority over your marketing preferences. If you no longer desire to receive marketing information from us (or any applicable third party) at any time by:

  • To discontinue receiving marketing emails, individuals can choose to unsubscribe or opt-out by utilizing the unsubscribe button and link provided in the footer of said emails or from your ‘My Account’ profile. 

It is important to note that while we will endeavor to process all opt-out requests promptly, it may take several days to implement such requests due to the infrastructure of our IT systems and servers.

COOKIES

Our website employs cookies to differentiate you from other visitors and to monitor your website activity. These cookies aid us in delivering the best possible browsing experience and in enhancing our website’s performance. Furthermore, they enable us and our advertising partners to provide you with personalized ads that align with your interests.

It is possible to configure your browser to block some or all cookies, or to receive notifications when cookies are being set or accessed. However, please be aware that if you disable or reject cookies, certain sections of our website may be inaccessible or may not function properly.

ONLINE ADS

Our company employs online advertising to ensure you are informed about our activities and can easily locate our products. As with many other firms, we may customize Kay.Otek banners and ads that are presented to you when utilizing different websites and applications, drawing from your Contact, Technical, Usage and Profile Data. To achieve this, we utilize a range of digital marketing networks and ad exchanges, as well as a variety of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers. Additionally, we benefit from specific services offered by some sites and social networks.

OUR USE OF ANALYTICS AND TARGETED ADVERTISING TOOLS

Our website utilizes a variety of analytical and focused advertising tools to present pertinent website content on our website and relevant online advertisements on external websites and applications. This approach enables us to provide you with applicable content in marketing communications and evaluate the efficacy of the advertising we deliver. To optimize our marketing campaigns, strategies, and website content, we may employ tools like Google Analytics to scrutinize interest-based advertising data from Google and/or third-party audience data. Furthermore, we may use similar tools from other third-party providers, including Facebook, Content Square, Adroll, Responsys, Criteo, and Bing, to accomplish comparable objectives using your Contact, Technical, Usage, and Profile Data.

To prevent receiving targeted advertising, it is necessary to either disable cookies in your browser settings or opt-out of the relevant third-party Ad Settings. For instance, opting out of Google Display Advertising Features is a viable option. Additionally, to enhance your privacy, The Digital Advertising Alliance, which comprises companies such as Google, Responsys, and Facebook, provides a tool named WebChoices that promptly scans your computer or mobile device to identify the participating companies that have enabled personalized ads for your browser. 

Based on the results, WebChoices allows you to adjust your browser preferences accordingly.

If you seek further details regarding the data collected by these third parties or the manner in which it is employed, please contact us.

LINKS TO OTHER WEBSITES AND THIRD PARTIES

Our website may contain links to and from the websites of our partner networks, advertisers, affiliates, or social media platforms. Should you choose to follow any of these links, please be aware that each of these websites has its own privacy policy. It is important to note that we are not accountable or responsible for these policies, and thus we cannot accept any liability. It is advised that you review these policies carefully before submitting any personal data on their respective websites.

HOW WE SHARE YOUR DATA?

Please note that we may disclose and share your personal data with the following parties:

  • If you have given us your consent, we may share your information with third parties for marketing purposes. This includes sending you marketing materials related to products and services offered by third parties, including co-branded or jointly promoted offerings.

The following parties are recipients of the data that we collect and use for the purposes outlined in the ‘How we use your data’ section mentioned above. This includes but is not limited to our business partners, suppliers, sub-contractors, and other third parties: 

  • Third-party service providers who are engaged by us to provide IT systems and software and to host our website.
  • Third-party payment processing services such as Stripe, Worldpay, Adyen, Paypal, Klarna, Laybuy, and Clearpay for processing payments made to us. Kay.Otek does not retain any payment information as it is provided to the selected payment processing service who is required to comply with applicable laws and regulations. Please refer to the privacy policy of the relevant provider for further details on how your personal data is processed.
  • Third-party service providers who deliver and process e-gift card orders and payments, such as Jigsaw Business Solutions Ltd and Stripe Payments.
  • Third-party service providers who deliver ordered goods and manage returns.
  • Third-party service providers who send emails and postal mail on our behalf regarding incomplete orders or abandoned baskets, marketing communications, data cleansing services, and advertising services.
  • Analytics and search engine providers who assist us in improving and optimizing our website.
  • Affiliate networks through which our website has been accessed.
  • In the event of a sale, transfer, or merger of parts of our business or assets, we may disclose your personal information to any third party we select. Likewise, if we aim to acquire other businesses or merge with them, your personal data may be used by the new owners in the same manner as specified in this privacy notice.
  • To protect our customers, we may share the necessary personal data including identity verification data such as your age, name, and location, along with account information, with third-party organizations involved in fraud prevention and detection and credit risk reduction, including law enforcement agencies. Please note that these third parties may retain records of the information we provide for this purpose.
  • Our professional advisers, including lawyers, bankers, auditors, and insurers who offer consultancy, banking, legal, insurance, and accounting services may receive your personal data.

DO NOT TRACK SIGNALS

Automated data collection techniques may also be employed to gather data on your online actions, both on third-party websites or other online services (behavioral tracking). Some web browsers offer the option to transmit a signal to websites and online services to indicate a preference that your online activities not be tracked (“do not track”). We do not change the type or manner in which we collect or use information based on whether such a signal is transmitted or received by us.

ACCESSING, CORRECTING AND DELETING YOUR PERSONAL DATA

To modify your personal information, please log in to your account and navigate to your profile page. Additionally, you may contact us at contact@kayotekstyles.com to gain access to, rectify, or erase any personal data you have supplied to us. Kindly note that deleting your user account will also delete your personal information. Furthermore, if we believe that altering or removing your personal information will breach any legal requirement or law or cause it to become incorrect, we may refuse to comply with your request.

JURISDICTION-SPECIFIC PRIVACY RIGHTS

It is possible that certain regions’ regulations may grant you supplementary entitlements with respect to our handling of personal information. If you are a resident of any such region, you can refer to the privacy protection law addendum for the UAE, which accompanies this privacy notice, to gather further information on any additional rights that you may have.

USE OF CHAT TRANSCRIPT

The transcriptions obtained during your chat session are utilized for providing support and responding to your queries. Additionally, they assist in the development and enhancement of our products and services. Our chat service may be facilitated by a third-party service, although we have no control over the technology utilized by these third-party service providers. Should you have any queries regarding the chat service, please reach out to the chat provider directly. Your chat transcript will be made available to you, and for the aforementioned purposes, we may also share it with our subsidiaries and affiliates, as well as contractors, service providers, and other third parties that we engage to support our business.

CHANGES TO THIS PRIVACY NOTICE

Occasionally, modifications to this privacy notice may occur. In the event of any notable alterations, we shall publish updates on our website or applications, or notify you by email.